The arguments i get into continuously
Some “SEO Experts” like to blindly follow everything google says, and quote them on it everywhere that they get the chance, it makes them look like ”experts” since they have an official statement from somewhere to quote. But truth is they simply lack the ability to think on their own, and that is also why their business potential will suffer!
I’ve gotten lots of pages to rank in the top 10, for their specific keywords, and in my experience for SEO to have beneficial effects, depending on trends amongst searchers in the specific niche. You either need lots of pages in the top 10, or you need to rank in the top 5 results.
Many SEOs claim that they are able to make your site rank in the top 10 results, well that’s not useful for the most part, unless you got a lot of pages, (and we are talking hundreds here). The traffic you get from being number 7-9 in the results is very limited, i got a website with a few hundreds of pages listed, which only gets about 10-20 visitors a month, for some of the specific keywords.
This again depends on the number of people who searches for the specific content, but also on trends among those searchers. Some searchers will look on results further down, and may even go through multiple of pages. But the majority will click either of the first 1-5 results on the first page. Some niches have more people of that latter group of people. But this can change overnight, and we SEOs, need to change with it if we want to stay on top!
That is why i chose to name this blog “tactical agility”. The definition of agility:
Agility is the ability to change the body’s position efficiently, and requires the integration of isolated movement skills using a combination of balance, coordination, speed, reflexes, strength, endurance,and stamina.
And that definition almost describes the work of a successful SEO to perfection, in a such degree that I’d might even dare to call it the truth. But as this is the current case, it might not be tomorrow, search engines are also at an early stage of development. The whole idea of search may have changed in 10 years from now.
We might not even be able to manipulate future search engines as SEOs, but currently its true for the profession. An SEO who lacks Agility, is only able to provide limited services. While an SEO with Agility will be able to get any page to rank well!
Finally, tactical Agility will enable us to create tactics for specific pages, change those tactics when needed, and hence maintain their placement in the search results.
