SEO at its CORE Keywords and Keyphrases
When you have worked with SEO as long as i have, you will obtain a more casual look at things, right and wrong in the industry if you will.
Search engines are not always fair in their rankings. But thinking that getting a bunch of incoming links to a page is the best approach, is misleading at least.
A newer Tutorial on Brugbart hails the content of a website as the most important factor, and i must agree on that. Of cause you can do so much to manipulate the search results, but the effects compared to that of having content that rules is nearly nothing, you got to execute such schemes on a regular basics to keep the traffic rolling in on your sites. What really seem to do the trick though, is by far the content of a page.
The advise about Keywords and Keyphrases is so good, and so legit at the same time, that even Google has recommended that you really think about the content on your site, think about the search phrases that people use to find your site. This put emphasis to the message, that content is king!
The keywords meta tag is rather useless, i find it funny how so many novice SEOS still include it, using the argument that it doesn’t hurt. Well it sure doesn’t do any good either! Monta Out!
